Nightstand 1: Recap
Nightstand 1 - November 29, 2007
Last night Headstand Media hosted our first Nightstand event. Twenty-one guests attended Nightstand 1 from various professional backgrounds and experiences. We were very pleased with the turnout and interest from the attendees. We plan to continue hosting Nightstand on the last Thursday of every month.
Patrick Flanagan, Director of Product Management: SmartProducts at ShopLocal, was our guest presenter. Patrick’s presentation was entitled: “10 Ways to Increase the Viral Spread of Your Website.” Below is a brief summary and a downloadable PDF of his presentation.
Ten Ways To Increase Viral Spread
1. Social Bookmarking Buttons
2. RSS Feeds
3. Email A Friend | Print | Send To Phone
4. Wigetize Key Content
5. Lists / Collections
6. Integrations to 3rd Parties
7. Free / Open APIs
8. Create Some Content In A Wiki Format
9. Use Linkbaiting By Creating Specific Content
10. Richness of Overall Site Experience
10 Ways to Increase the Viral Spread of Your Website (18MB)
Downloadable PowerPoint (13MB)
Also view presentation in Flash viewer below.
Check out the photos we posted on flickr. Feel free to comment and tag these photos as you see fit!
As a reference for those who attended, here is the link to the Criss Angel viral marketing campaign we mentioned during the evening. [Note: As you will see, the true "wow factor" of this campaign is receiving the link to the video w/o knowing how it works or what it is. But there is no easy way to send each of you a personalized link through our blog.]
Thank you to all who attended. Please leave comments, questions and suggestions off of this post. Feel free to pass our blog and Nightstand information to anyone else in your network who you feel would enjoy and profit from coming to a future Nightstand event.
Thank you, and we look forward to seeing you at the next Nightstand on December 27th! Details to be announced.
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
November 30th, 2007 at 10:38 am
Great meeting guys. I was really enjoyed the format, the people, and the presentation by Patrick. It’s already given me some great inspiration for improving the Breakthrough Website in 2008.
Let me know where I can get the Powerpoint and Chris Angel “thing”.
God bless.
-Scott
December 5th, 2007 at 1:31 am
Randy and Benjamin,
Nightstand 1 seem to go over nicely, and I think it’s a great idea to hold often. Patrick did a great job and gave me some really good things to think about as it relates to the re-do of HBN’s website.
Patrick (and others)… if you’re checking in on this blog I have a question for you.
Most of the sample sites you used to demonstrate the relevance of your 10 pts to making a web site sticky and viral were retail sites with products to sell. Can you switch gears and address the same 10 pts to Consulting firms which provide creative services, market knowledge, and expertise in a narrow market arena? You’re basically familiar with HBN Design, so I hope this question makes sense to you… ie - how do the same 10 pts apply to business like mine, and can you point to some good sample sites to demonstrate your views? Thanks.
Dwight
12.05
December 10th, 2007 at 2:28 pm
The way I would apply Patrick’s presentation is to look for ways that I could extend the content on my B2B website to my customers and prospective customers. This might include RSS feeds of my news releases or project portfolios. It could mean offering a company blog that people can easily subscribe to and comment on. It could mean having an article library where I am constantly posting new relevant material of interest to our customers. It might include a wiki of terms that might be unfamiliar to my customers. I might want to make a weekly audio or video file available for viewing and/or downloading for people who prefer to learn or get their news that way. These are some of my initial thoughts. Anybody else?