Headstand Media

In 2006 and 2007, while at BIRKEY.COM, Randal Birkey had the honor of working with Christianity Today International of Carol Stream, Illinois, on the design and implementation of a new CTI Advertising website. At that time, the main goals of the project were:

• Make it far easier and more useful for prospective print and online advertisers to find the applicable information they seek and need in order to advertise with CTI
• Reorganize and redesign the look and feel of the Advertising section content so as to make the user online experience more “captivating,” pleasant and productive, and easier to navigate and find information.
• Capture more information about the sales prospects in the process of delivering the information they seek online.
• Use the online experience to start building or to enhance a relationship with prospective or existing advertising customers.
• Harness the power of a database-driven website to deliver information, keep the site up-to-date more efficiently, capture customer data, generate reports, facilitate sales forecasting and planning, and build a relationship with customers and prospects.

During late 2007 and into 2008, CTI is undergoing a change in the way it is organized, as well as in how it will approach selling advertising. As a result, Rob Gaskill, Director of Sales and Strategic Alliances, has engaged Headstand Media to update the site with some new goals in mind:

• Communicate the 4 “audiences” that the new media groups within CTI are focusing on
• Provide a richer user experience
• Allow prospective advertisers access to more information in a friendlier, open manner
• Remove barriers to accessing information
• Enable a clearer call to action, and better facilitation of that call
• More integration of the site and the data it collects into the CTI information technology infrastructure

Headstand Media will be applying solid “Web 2.0″ principles and strategies along with technology consulting to help CTI reach these goals in the months ahead.

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