Headstand Media

Awana Clubs International is an organization that “… helps churches and parents worldwide raise children and youth to know, love and serve Christ! ” Awana hired the design firm Harbauer Bruce Nelson Design, LTD to update their corporate brand. They also planned to launch a national media campaign called Modern Day Joseph, so HBN called on Headstand Media to go through a logo creation process.

The Modern Day Joseph campaign is a call to action targeted at Christian teens - to fully equip them to be spiritual champions, to enable then to grow closer to God, and make good moral decisions.

The design objectives for this project was to create a logo that was a contemporary and forward feeling logo that would target both adult ministry leaders and teens themselves.

Here was our first batch of logos we created during the initial phase of this project.

The logos were paired down until we ended up with our final Modern Day Joseph Logo.

You can see how the logo was used both in various print ads and at the Modern Day Joseph website.

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