Headstand Media

Last night Headstand Media hosted Nightstand 6. Thank you to all who came out and participated in our discussion on email marketing. We had a great time of networking, discussion and learning.

Steve Robinson, Regional Development Director for Constant Contact, was our presenter for Nightstand 6. Constant Contact is an effective, affordable and easy to use online email marketing tool designed to enhance a businesses image and its communication with customers and prospects. View the summary of his presentation below, as well as the full PDF version of the presentation ready for download.

Summary: Steve discussed the 3 Keys to E-mail Marketing. We first talked about what E-Mail Marketing actually is, then moved on to what it can do for your business. We compared Email services (such as Constant Contact) with Outlook as well.

3 Keys to E-mail Marketing

• Build Your E-Mail List with Permission
• Set Your Objectives, then Determine Format & Content
• Segment Your E-Email List
• Bonus Point: Track Your Results

3 Keys to E-mail Marketing (PDF 1.1 MB)

Thanks again to all who attended. Please leave comments, questions and suggestions off of this post. Feel free to pass our Headstand blog and Nightstand information to anyone else in your network who you feel would enjoy and profit from coming to a future Nightstand event. You can view photos from Nightstand 6 by clicking on the Flickr icon to the right.

Subscribe to the Nightstand RSS feed:

You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.