Headstand Media

Nightstand 8 took place on Thursday, August 28, 2008. Thank you to all who came out and participated in our discussion on mobile marketing. We had a great time of networking, discussion and learning.

Mobile Marketing with 4INFO

Our guest presenter was Elliot Benn, Sales Director-Central Region for 4INFO. 4INFO is an SMS advertising network, providing consumers with free text message alert and text message search services, supported by targeted, high-quality advertising opportunities.

We learned more about the current mobile landscape and how mobile marketing can help a business to grow. Specific examples from a range of customers and applications were shared. We learned that 4INFO works with their customers to come up with inventive new ways to use this leading edge marketing approach.

Topics covered during this overview of mobile marketing included:

• Mobile jargon and terms
• Types of mobile advertising and marketing
• Text messaging at a glance
• An overview of the 4INFO Network
• What you can do to engage your customer

View the summary of his presentation below, as well as the full PPT version of the presentation ready for download.

Mobile Marketing by 4INFO (PDF 1.1 MB)

Thanks again to all who attended. Please leave your comments, questions and suggestions below for this post. Feel free to pass our Headstand blog and Nightstand information on to anyone else in your network who you feel would enjoy and profit from attending a future Nightstand event.

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