Headstand Media

Print media still plays a vital role for many of today’s companies, non-profits, and institutions. In recent years, however, the booming growth and connectivity of the Internet has created a design surge aimed at taking existing print designs and employing them in new applications for the web. Today, the print-to-web angle is common practice: but what about web-to-print? As far as we’re concerned, the creation of new print media can both broaden and deepen a web design, and is therefore an obvious next-step for some clients. One of the creative services that Headstand Media provides is the design and production of these printed works for our clients.

Case in point: Sunshine Gospel Ministries required a new Chicago website design which Headstand completed in 2008. Out of that web project arose the need for a new printed brochure that the ministry could use to communicate more about itself to donors and prospects, students and other potential supporters – something people could hold in their hand that would connect them to the heart and energy of Sunshine’s work.

Headstand Media used the basic web design as a starting point, and developed a print piece that reflects similar color, design and aesthetic themes, yet taps into the unique capabilities of print communication. Photography was a key artistic component that we helped to direct and select from various sources.

The final product was an 8-page brochure that pulled together design elements from the Sunshine Gospel Ministries website, bold images of people and a unique urban feel. With room on the back cover for a mail panel, as well as a sleeve pocket on the inside back cover designed for a creative print insert, the brochure gave Sunshine a new way to connect with the people in their community and extend their efforts outside of the web.

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