Headstand Media

NAATBatt Home Page - http://naatbatt.org

We’re happy to announce the launch of a new website for NAATBatt (the National Alliance for Advanced Transportation Batteries), which is a remarkable co-op of more than 50 companies that have joined together to “…establish the United States as the world-class manufacturing technology leader in lithium-ion battery cells for transportation applications.” Today’s reality is that American automotive and defense contractors are relying on foreign suppliers – increasingly concentrated in Asia – for lithium ion battery cells.

NAATBatt required a new brand identity and logo, plus a clean, slick website where it could convey important information, explain its overall mission and business strategy, and highlight its growing league of members. We designed and implemented a new custom WordPress site, rich in content and organized in structure. It was exciting to work with such a promising organization, considering the scope of their pursuits.

Hardin County, in nearby Kentucky, has been chosen by the consortium as the site for a newly-proposed domestic battery manufacturing and headquarters facility, a potential investment upwards of $600 million. The facility would signify a move to regain the lead in lithium ion battery technology and development, and would provide a whopping 2,000 new jobs for the county. NAATBatt hopes to put a strong foot toward the clean cars of the future and has already applied to the US Department of Energy to secure federal funding.

We’re happy to be involved in a project such as this, and are proud to have created a new platform that will allow NAATBatt to further project their mission, gain momentum, maintain contact with members and supporters, and move closer towards a future in which American technological leadership is restored in such a critical industry.

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