Scholle Packaging Launches
Headstand Media is pleased to announce the launch of a new website for Scholle Packaging. This new site was built around emerging Web 2.0 strategies, and offers in-depth content, videos, and blogs from the flexible packaging industry.
Project Strategy
Headstand Media, a Chicago web design company, provided a comprehensive online web strategy that focused on developing compelling content, dynamic imagery, and engaging videos—all with a strong Search Engine Optimization (SEO) plan. Our friends at Scholle needed a site that was conversational, transparent, and easy to navigate, as well as a versatile tool to show why Scholle is the leader in flexible packaging solutions.
We paid special attention during the creation of Scholle’s various Bag-in-Box Application pages (such as wine packaging, juice packaging or dairy packaging): each application page pulls together the benefits of going with bag-in-box, while listing the key flexible bags, films and fitments.
Entering this project, Scholle had what we consider to be “above average” search engine optimization practices in place. The new web architecture provided by Headstand Media gives Scholle an improved technical foundation, where all content is both well structured, and search engine friendly. In addition to this foundation, Headstand Media is monitoring targeted attempts at increasing Scholle’s rankings on core keywords related to their business focus.
Project Technology and Integration
Scholle.com was built in a content management system called WordPress, the world’s largest blogging and content management platform, using open source technology. We designed the custom theme that controls the way the site looks and feels, using industry standard best practices in HTML, SEO, Javascript, Flash and CSS web coding. The site is an excellent example of Headstand Media’s balanced approach of creativity + technology—a strategy we consistently employ as we’re solving business problems for our customers.
More About Scholle Packaging
Scholle Packaging, the pioneer of Bag-in-Box™, is a world leader in bag-in-box packaging for the food, beverage, and industrial markets. With manufacturing locations on 5 continents and products that are sold in over 60 countries, they are committed to providing locally manufactured products with unprecedented innovation, quality, and customer service.
Scholle offers a broad range of packaging solutions and expertise dedicated to meeting customers’ needs. The breadth of their bag-in-box product offering includes flexible films, filling equipment, bags, fitments and caps. With significant resources deployed in areas such as R&D and innovation, Scholle is on the forefront of bringing flexible packaging technology and trends to life.
For more information about Scholle Packaging, visit their site today!
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October 14th, 2009 at 8:38 AM
Headstand,
A hearty thanks for all the development work and help in bringing Scholle Packaging into the new century. Below are some comments I’ve already received:
“Good job. The videos are excellent. Even I am learning more about our products!”
“WOW – very cool site. Well done in changing how it looks and works. ”
“Good job with the site, it’s very easy to read.”
“The site is clean, it is very easy to find your way around and there is strong/consistent branding – a major improvement on the sites we had in the past. I also like the attention to ‘personalise’ the site by showing Scholle employees.”