Headstand Media

What happens when corporately-crafted public relations initiatives go bad and social media lets you know about it? We’ll take a look at one such situation from October that targeted the folks behind Monster Energy drink. What happened, how did the company respond, and did the mobilization of fans via the ‘net have an effect on the outcome?

We’ll host a conversation facilitated by Steve Tanner, Editor of beverage review website, BevReview.com. A negative product review, overly litigious law firm, microbrewery in Vermont, and a horror film actor placed Steve in the middle of a battle with the folks at Monster Energy. He’ll explain how “going viral” with his situation created a positive result in the end… but he won’t be providing any Monster Energy drinks for the discussion, so bring your own!

About Steve Tanner

For the past 6 years, Steve has served as the Director of Web Operations for Kidology.org, a non-profit, community-driven resource for those who work in children’s ministry. Prior to that, he worked professionally in the fields of online community media, marketing, and project management. On the side, he’s an avid blogger and beverage enthusiast.

Invite Others!

We’d love to see many of our past guests again, and we encourage you to pass on this invitation to others in the industry who would benefit from this presentation topic and networking event. RSVP by leaving a comment with your name and company or organization below.

We’d love to have you join us!
Headstand Media: Randy, Benjamin, Kyle, Matt and Taylor

RSVP Attenders

Randal Birkey – Headstand Media
Benjamin Nelson – Headstand Media
Taylor Birkey – Headstand Media
Steve Tanner – BevReview.com
Patrick Richards – Richards Patent Law
Conor McCarthy – The Talking Mirror
Erik Vorhes – VSA Partners
Joe O’Connor – O’Connor Design Works
Melissa Meulenberg – Hard Rock Hotel Chicago
Chris Arndt – Moody Bible Institute
Nikhil M – Illinois Tech
Laolu A – Illinois Tech
Steve Miller
Jacob Saunders – RightPoint Consulting
Joe Dascenzo – Firebone
Kent Thompson – Action Web Apps

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