Headstand Media

One of the things you will hear Headstand Media talk about with our customers is the diminishing returns related to traditional mass media advertising and marketing, and the increasing ROI and effectiveness in engaging with prospects customers via social media.

In support of our point of view, here is a great article that highlights how Pepsi is following this path. After 23 years of advertising in the Super Bowl, Pepsi is skipping any advertising there in favor of investing in the Pepsi Refresh Project using social media!

In our opinion Pepsi “gets it” and we expect many more businesses, organizations and institutions will follow.

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