Headstand Media

As we announced in November of 2009, Friends Fiduciary Corporation headquartered in Philadelphia, PA, provides a range of financial services for meetings, schools, and other non-profit organizations associated with the Religious Society of Friends, also known as Quakers. Since then, Headstand Media has been involved in a project to redesign the Friends Fiduciary brand, and build a new web 2.0 website to reflect that brand and communicate the services they provide more effectively.

On Monday, March 1, 2010, the new Friends Fiduciary Corporation website was launched. You can see that the new brand reflects a much more contemporary look that competes well with other financial service entities in the marketplace today.

Project Objectives

• Contemporary, simple, clean, new brand design
• Feature the performance of the FFC Consolidated Fund more prominently
• Highlight Socially Responsible Investing and what that is all about
• Enable site updates to be easily performed by Friends Fiduciary staff
• Increase search engine performance in the natural search results on relevant keywords
• An integrated blog and RSS feed

The new website is built upon the WordPress content management system which allows the Friends Fiduciary staff to add, edit and delete their site content using a standard web browser. It also allowed us to incorporate and integrate a blog and RSS feed under the Dialogue on Current Issues tab. WordPress positions Friends Fiduciary’s content in an accessible, search-engine friendly manner, and provides them a great tool for unpacking their web strategy as time goes on.

Future Goals

One of the potential future web goals of Friends Fiduciary is to incorporate private client/user accounts. This will enable each client to track how their specific funds and accounts are performing, as well as to communicate in a secure manner with their Friends Fiduciary account managers. Headstand Media envisions a dashboard of rich reporting tools and interfaces to give the client quick visual feedback on their account, with the ability to drill deeper as needed.

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