Headstand Media

Youth for Christ USA is a non-profit Christian youth organization founded in 1944 with a mission to work with the local church to build lifelong followers of Jesus Christ. Many communities across the US have YFC’s “Campus Life” and “Campus Life/JV” programs for high school and junior high students.YFC has also been very successful in working with at risk and institutionalized youth through their “Youth Guidance” ministry. Since the early days, YFC has grown into an international organization with the founding USA organization as a member. Today, over 1500 paid staff members and 15,000 volunteers serve in over 100 countries around the world through programs like “Project Serve.”

In 2009 YFC/USA has determined a need to rebrand themselves and establish a new web strategy and presence that reflects the new direction of the organization in the 21st century. Headstand Media initially engaged with YFC in April of 2009 in a consulting and advisory role. Randal Birkey visited the YFC/USA headquarters near Denver CO and facilitated a 2-day discussion centered around YFC’s web strategy and web presence. From this discussion, a new strategy was described and funding for the project was sought. In 2010, as funding was realized and new staff resources were put in place, Jake Bland, Director of Digital Innovation developed two requests for proposal which were released in May 2010. Headstand Media responded to these RFP’s and in June 2010, was selected to be the implementation vendor of the new web strategy.

The two 2010 projects consist of providing technology, search and social media advice during the design phase, and then production and implementation of the national organization’s public website, and 5 chapter websites by Fall 2010.

Headstand Media is honored to be selected to partner with YFC in this strategic role and looks forward to the successful implementation of an effective new web and social media strategy for the organization in 2010.

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