Richards Patent Law

Customer Profile

Patrick Richards is a Chicago based attorney who specializes in patent law and intellectual property law. Patrick was referred to Headstand Media in 2009 after leaving a large Chicago law firm, and deciding to start his own law practice. Richards Patent Law is located in the Willis (Sears) Tower and handles intellectual property issues, patents, trademarks, copyrights and trade secrets for a wide range of clients.

Project History

In 2009-2010, Headstand Media educated Patrick in our philosophy of search engine optimization based upon Google’s Search Engine Optimization Starter Guide. The result of this collaboration was a redesign and building of a foundation website in WordPress, and the implementation of a digital strategy designed to earn top search engine rankings on “patent law” and related search terms. The digital web strategy worked well enough to fuel the law firm’s growth in 2010 and 2011.

In mid 2011, Patrick engaged Headstand Media in a project process to redesign and enhance the website, taking it to a new level of professionalism in message, presentation and content. Additional SEO upgrades and strategies were planned and implemented. Award-winning professional Chicago photographer Alexander Garcia was engaged to enhance the visual images and videos on the website. The new site was launched in February of 2012.

Natural Search Engine Ranking Results

Richardspatentlaw.com appears consistently in the top 5 search results for “patent law” related search terms in Google. It receives search engine referral traffic worldwide from countries including: United Kingdom, Canada, India, Australia, China, Japan, Philippines, Germany and Spain.

In addition, the site performs with the following specific results as of March 26, 2012:

• patent attorney chicago = #1
• patent law chicago = #1
• patent attorney = #2
• patent lawyer = #7

Amazing Organic Site Traffic Growth

Before Headstand Media was engaged by Patrick Richards in 2009, his first home-made website was generating an average of 4 unique visitors per day according to Google Analytics. In the first year following the implementation of Headstand Media’s initial strategy recommendations, the site traffic increased to 18 avg. unique visitors per day. In the second year, additional content and SEO strategies were implemented resulting in site growth to 31 unique visitors per day. Since the launch of the newly redesigned and reorganized site in February of 2012, the site is generating 65 unique visitors per day. Currently over 78% of the site traffic is generated from organic search referrals. It should be noted that Richards Patent Law does not spend anything on Pay Per Click (PPC) or Google Adwords advertising.

(Site traffic statistics obtained from Google Analytics)

Summary

Headstand Media takes a different approach and strategy than most so-called SEO experts. We lead customers through a digital strategy process that is in 100% alignment with the Google Search Engine Optimization Starter Guide and SEO best practices, and we will not participate in any “black hat” schemes or techniques. When a client like Patrick Richards understands this, and chooses to implement our advice and trust us as a valued business partner, amazing results can be experienced.

View this remarkable site at richardspatentlaw.com and do some of your own test “patent law” related searches in Google to see what we mean.

Contact Headstand Media to learn more about how we can help your company or organization to develop a digital strategy for long term success.

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