Heritage Professional Associates Launches New Website

We’re happy to announce the launch of a new WordPress website for our friends at Heritage Professional Associates. Heritage is a group of over 50 mental health professionals serving the Chicago metropolitan area. They deliver over 30,000 hours of counseling annually, serving a wide range of clientele from office locations in downtown Chicago, Hinsdale and Wheaton.

What we did

Throughout this project, it was our goal create a new website for Heritage that would look great, be easy to navigate and that would drive more patient referrals to their office. To accomplish this we updated the entire user interface, developed a more intuitive content organization plan, build the site with search engine optimization best practices and gave Heritage the ability to create regular and timely site content with a new blog.

Moving their site from a static framework into a CMS (WordPress) has empowered them to edit and add content to their site in a strategic and timely manner.

Custom staff filter

One UI challenge we faced was how to help users find the right staff member with a set of expertise that fits their needs in a location that is convenient to them. To solve this problem, we created a dynamic custom staff filter using Javascript jQuery that allows each visitor to select an area of focus (i.e. Addiction, Family Therapy, PTSD) and their desired location. You can view how this staff filter works here.

Looking forward

We are very excited about the potential improvements Heritage Professional Associates will experience in new client referrals due to the many improvements on this site. We are monitoring their site analytics and anticipate being able to report significant contributions to the practice as a result of their improved search engine performance. Although it is too early to make any final assessments, it is encouraging to note that in the first week of the new site, it received 40 more Google search referrals that their average weekly Google referral rate from all of 2012.