Nightstand 12: A Viral Marketing Case Study

05.22.09, 10:52 AM | Posted by Headstand Media Staff  

20,000 visitors in only 14 hours! – Nightstand 12: A Viral Marketing Story

At Nightstand 12, Headstand Media will present a case study covering a viral marketing campaign we developed for fun and a learning experience. The site received a degree of success, generating over 20,000 unique visitors in the first 14 hours after launch.

The idea was based on the multitude of swine flu maps that were receiving online attention. We thought it would be interesting to create a map that animates, showing how the confirmed H1N1 cases grew over time.  At Nightstand 12 we will present our project www.swine-flu-map-animation.com and the tools and process used to obtain the traffic numbers we did.

We’ll walk you through the step-by-step and hour-by-hour strategies we used (i.e. the initial plan, SEO strategy, social networking, etc.) to achieve the success we did. As always, at the end of every Nightstand presentation, there will be a time to ask questions and brainstorm about how these principles can relate to you and your business or web project.

Invite Others!

We’d love to see you at this event, and we encourage you to pass on this invitation to others in the industry who would benefit from this presentation topic and networking event. RSVP by leaving a comment with your name and company or organization below.

We hope that you can join us!

Headstand Media: Randy, Benjamin, Kyle and Matt

May 28, 2009
6 PM – 7PM: Food & drinks, informal networking
7 PM – 8:30 PM: Introductions, presentation, discussion

Kyle Williams presenting at Nightstand 12

Attendees

Randal Birkey
Benjamin Nelson
Kyle Williams
Matt Ritsman
Kent Thompson – Action Web Apps
Erik Vorhes – Textivism
Steve Wilson – McDonald’s
Mark Filippi – The Blacksmith Project
Duncan Mathieson – The Blacksmith Project
Steve Tanner – Kidology
Patrick Flanagan – ShopLocal
Nicko Sahlas & Guest – ChefTalk