Spot Trading Launches New Website
We’re happy to announce the launch of a new WordPress website for our friends and Chicago neighbors Spot Trading, LLC. Spot is a proprietary trading firm specializing in equity and index options located in the heart of downtown Chicago’s financial district. The lion’s share of our work with Spot’s internal team focused on a new website and brochure, as well as original photography for both.
One of Spot’s stated goals was to have fresh new imagery that communicated who they are and could be used for both web and print. To meet this need, Headstand planned and executed a day-long photo shoot at Spot’s state-of-the-art facility in downtown Chicago; included in the process was creative direction, collaboration, and post-production work. We were really happy with the results, which were able to highlight Spot’s great space, people, and culture.
Web design and implementation
Central to Spot’s new digital strategy was a brand new website. Based on the scope and requirements of the project, we recommended and built the new website using the WordPress CMS. Our creative team worked closely with the Spot team during the Discovery process and delivered multiple web design concepts, which were then tweaked and honed down into a final design.
Once the design concept was finalized, Headstand moved forward with production and built the custom WordPress theme. We also managed the successful testing and launch of the new website.
Spot’s company brochure plays an important role in recruiting and communications, and was in need of a redesign. In a similar process as the website designing, Headstand developed multiple brochure concepts and worked with Spot to finalize a new direction for the brochure. One of the most important aspects of the new brochure was that it needed to complement and draw inspiration from the new web design in its look and feel. In today’s technology-centered marketplace, it is critical that print design follow web design and not the other way around.
Writing for the web
Working on a new website and brochure means going through a lot of written content. Spot looked to Headstand Media to both learn its business and create new web and print copy based on Spot’s existing resources. We streamlined and refreshed its core messaging and provided copy-writing and editing throughout the entire project.
More about Spot Trading, LLC
Spot Trading is a technology-focused, proprietary option trading firm specializing in listed derivatives. They understand option pricing and analytics, but also have the experience and infrastructure to maintain a fundamental understanding of the equity markets. Spot excels at both the art—the fundamental analysis—and the science—the quantitative analysis—of trading. To learn more, visit Spot on the web at spottradingllc.com.