Now that Google and other search engines are the focal or starting point for most web browsing, companies and organizations of every size and influence are realizing the importance of well-developed digital search strategies that will put their brand and content in front of the highest number of people on the web.
Strong, transformational digital search strategies must always be integrated throughout a project, and not merely “tacked on” at the last minute. We discuss and develop search strategies early on in the process with new clients, tying everything together so that every piece of content works towards the goal of increasing performance in organic search results, Google PageRank, site traffic, and ultimately business as a whole.
Since the term “SEO” (search engine optimization) is used so heavily and incorrectly, we focus on laying out for our clients the critical differences between “creative” and “technical” SEO. Learn more about our approach to SEO and Search Strategy. Everything we do in search strategy for ourselves and our customers is in alignment with the Google Search Engine Optimization Starter Guide.
Southport Grocery and Cafe
Southport Grocery & Cafe has looked to Headstand Media to provide both location specific optimization strategies for terms like "chicago grocery", and product specific strategies to increase online sales of their famous gourmet cupcake. Southport Grocery & Cafe has obtained Google rankings as high as #2 on "gourmet cupcake" and "chicago grocery".
Richards Patent Law
Headstand Media provided a comprehensive content strategy that included search engine optimization techniques for Chicago area patent firm, Richards Patent Law. By focusing on content generation and educating potential clients, Richards Patent Law has seen a significant spike in traffic from both Chicago specific and broader generic search terms.
In order to improve the SEO of the new site, we played special attention to both technical and creative SEO efforts. The site is now ranking #1 in Google for the term "funny signs" as well as ranking high for hundreds of other keyword phrases related to the website. In it's first year, the new site had over 1,000,000 visitors and almost 5,000,000 page views.
Scholle Packaging, an international bag-in-box packaging company, optimizes their site with market specific content. This allows Scholle to target and rank on not just "bag in box packaging", but as it relates to different industries like dairy, softdrinks and paint packaging.